AmatVictoriaCuram
Nor Fadhli
Selected work
ProductUX ResearchSaaS

BINGO Admin Console

Optimised the information architecture and UI of the BINGO Admin Console for search, filter, and sort. Reduced task completion time by 68.3% and elevated the SUS score from 28 to 81 (D → A grade).

BINGO Admin Console cover
RoleSenior UX Designer
Duration6 months, 2024
Team1 designer, 1 PM, 3 engineers
ToolsFigma, Maze, Hotjar, Jira, Confluence

The problem

KYC compliance officers at BINGO lost hours each day to the admin console. Search matched exact prefixes only, so a misremembered client name returned nothing. Filters were three separate dropdowns that couldn't stack. Column headers used internal system codes nobody outside engineering understood. Task completion sat at 42%, and the average search took 4 minutes 28 seconds.

How it came together

01

Context

BINGO is a Southeast Asian fintech platform with regulated KYC requirements. Compliance officers use the admin console daily to review thousands of submitted client documents. The system had grown ad hoc for two years with no design review. By the time I joined, officers had built their own workarounds, mostly daily personal spreadsheets, because the system was too unreliable to depend on.

02

Research

I interviewed 7 compliance officers over two weeks. All of them said the same thing: they couldn't trust the search. One described how long it took to find a client from a few months back, because the filters were too basic and the labels confusing.

Benchmark usability testing put numbers on it. Task completion: 42%. Error rate: 60%. SUS score: 28 out of 100, a failing grade. Average task time: 4 minutes 28 seconds for a one-minute job.

03

How I structured it

Card sorting with 5 officers showed the existing labels didn't match how they thought about their work. They grouped by client status and date. BINGO's internal product categories meant nothing to them.

Tree testing on a proposed new IA validated the restructure before I touched any screens. I then mapped the primary task flow: search, filter, review, export. One clear path, no dead ends, no backtracking.

04

Design decisions

Three changes drove the result. Fuzzy search replaced exact prefix matching: edit-distance matching means partial names and IC numbers still return results, and autocomplete appears at 2 characters.

Filter chips replaced the stacked dropdowns. Chips stay visible, stack, and clear in one click, so officers see what's active without opening a panel.

Contextual tooltips explain every ambiguous label on hover. The copy went through review with the compliance team, so the explanations matched how they described the fields.

Process

Information architecture — before vs after

×Exact prefix search — 'Ah' finds 'Ahmad' but not 'Muhammad Ahmad'
Fuzzy search with edit-distance matching + autocomplete suggestions
×3 stacked dropdowns — each one resets the others
Filter chips — stackable, always visible, one-click to clear
×Column labels use internal system codes (e.g. 'proj_kyc_status_v2')
Plain-language labels with contextual tooltip on hover
×Sort fixed to created date only, no user control
Sort by any column — click header to toggle asc/desc
×Export buried 3 levels deep in the action menu
Export button persistent in top-right, visible at all times

Challenge context

BINGO Admin Console challenge context

Define & structure

01Information Architecture
02Primary Task Flow

Information architecture

010.1 Sign Up3-step onboarding
020.2 Sign InEmail + password

Key solutions

01

Fuzzy search + stackable filter chips

Replaced exact-prefix search with edit-distance matching and always-visible filter chips, so officers find what they need in one action.

02

Human-readable data labels

Replaced internal system codes with plain-language column headers. Tooltips surface detail on demand.

03

Persistent one-click export

Moved export from 3 levels deep to a persistent button, always visible and always reachable.

Before & after

BINGO Admin Console — before
BINGO Admin Console — after

All screens

18 screens — drag or click to browse

Outcomes

68%Faster task completion
28 to 81SUS score
42% to 92%Completion rate
View the live productBack to work